First Nations Media taps Think HQ leader for CEO role,First Nations Media taps Think HQ leader for CEO role,First Nations Media, the national body for First Nations not-for-profit broadcasting, media and communications, has appointed Think HQ’s Professor Shane Hearn as CEO.He was appointed head of first nations engagement and communication in 2021 at Think HQ.His remit included providing insights into First Nations audiences, connecting them to the agency’s work “to ensure experiences are
First Nations Media taps Think HQ leader for CEO role
First Nations Media taps Think HQ leader for CEO role,First Nations Media, the national body for First Nations not-for-profit broadcasting, media and communications, has appointed Think HQ’s Professor Shane Hearn as CEO.He was appointed head of first nations engagement and communication in 2021 at Think HQ.His remit included providing insights into First Nations audiences, connecting them to the agency’s work “to ensure experiences are
AFL's verdict on siren controversy,The AFL has released vision and audio of the final passage of play from Saturday night at Optus Stadium, showing that the siren went before the ball went out of play. Tags:AFL's verdict on siren controversywatoday.com.au
The Challenge Australia launches to 257k metro viewers; Seven wins Monday,The Challenge Australia on Ten launched to 257,000 metro viewers on Monday and topped entertainment in entertainment in under 50s in all key advertising demos, however, it was Seven that won the night.In the latest Daily Consolidated Total TV Report for Monday 7 November, Seven News at 6:30 was the #1 program nationally across linear, Tags:ABClaunchMumbrellamumbrella.com.auNewsNineOzTamsevenTenThe Challenge AustraliaTV Ratings
ARN's revenue up by 7% in Q3, says HT&E,ARN’s parent company, Here, There, and Everywhere (HT&E), has today revealed total radio revenues for Q3 finished at 7%, the same time as last year.In a trading update, the company also said H2 radio revenues are pacing at “low to mid-single-digit growth on strong Q4 2021 comparatives”, while costs remain in line with previous guidance.According Tags:ARNAustralian Radio NetworkGrant BroadcastersHT and EMumbrellamumbrella.com.auNewsQ3 earningsQ322
Sarah Kent joins Alchemy One as business director,Alchemy One has appointed Sarah Kent as its new business director, moving from her previous role at Mindshare.The announcement:Independent media agency Alchemy One today announced the appointment of Sarah Kent as business director. In her new role, Kent will be responsible for delivering transformative marketing solutions for client partners and will be critical in the Tags:Alchemy Onebusiness directorF.Y.I.Huong NguyenMumbrellamumbrella.com.auSarah Kent
Virgin Money Australia launches retro social campaign via creative agency Sirap,Virgin Money Australia has launched a new campaign series via Sirap.The announcement:Creative production studio SIRAP is honoured to have directed, shot, produced and edited Virgin Money Australia’s latest four-part, retro-style content series ‘Get Rewarded’. Directed by SIRAP’s Jason Lee, the campaign consists of four vignettes shot in studio with a very stylised and thematic approach. Tags:Antonella Helliercreative campaignF.Y.I.Mark HunterMumbrellamumbrella.com.auParis ThomsonSIRAPVirgin Money Australia
Lendi Group appoints Adhesive to lead consumer communications,Lendi Group has selected independent communications agency Adhesive as its retained consumer communications agency following a competitive pitch.The appointment will see Adhesive become a key partner for the group’s brands Lendi and Aussie Home Loans, working on strategic communications, press office and brand campaigns.Mike Maurice, Adhesive founder and managing director said: “Access to home ownership Tags:Antoinette TyrrellAussie Home LoansLendiLendi GroupMike MauriceMumbrellamumbrella.com.auNews
Hootsuite unveils top social media marketing trends for 2023,Hootsuite has today launched its seventh annual Social Trends Report, providing a deep dive into the industry behaviours guiding brands’ marketing and social strategies this year.The report showed social marketers are experiencing a defining moment in history for the industry. After decades of advocating for social to have a seat at the boardroom table, social Tags:2023 Trends ReporthootsuiteMaggie LowerMumbrellamumbrella.com.auNewsSocial media trends 2023Tom Keiser
Howatson+Co launches new brand platform for Petbarn,Petbarn is seeing the world through the eyes of pets, with a new brand platform created by its creative agency of record, Howatson+Company.The ‘Pet’s Love Petbarn’ campaign is the second major work created for Petbarn by H+C, which launched its partnership with the pet retailer with a AW22 fashion campaign in April.launches across every part Tags:Gavin ChimesHowatson + CompanyMumbrellamumbrella.com.auNewsNick AdamsPetbarn
Radio ad revenue keeps winning streak in October, adding 7% YoY,The retail sector stood strong in commercial radio advertising spend in October, while the government spent significantly less compared to the peak of the pandemic last year, according to the latest figures from the industry body Commercial Radio & Audio.Ad revenue for metropolitan commercial radio stations grew by 7% to $62.91 million in October compared Tags:Commercial Radio and AudioCRAFord EnnalsMumbrellamumbrella.com.auNews
Havas acquires health communications agency Bastion Brands,Havas Group has acquired Bastion Brands, an independent health communications agency, incorporating it into its Havas Health & You (HH&Y) health network.Bastion Brands has been a strategic partner of HH&Y since 2019, servicing clients across the business.With offices in Melbourne and Sydney, Bastion Brands has an approach of blending ‘science and emotion’ in its communications Tags:Bastion BrandsHavas GroupHavas Health and YouMumbrellamumbrella.com.auNews
Big W partners with Pinterest for new Christmas collection campaign,Big W and Pinterest have partnered for a new Christmas campaign.The announcement:Australian retailer BIG W recently launched their next Trend Badge campaign on Pinterest to inspire shoppers who are heading to the platform for inspiration for decorating ideas ahead of the upcoming festive season. The new campaign was shaped by Pinterest’s insights from Pinterest Predicts Tags:big wChristmas campaignF.Y.I.Lottie LawsMumbrellamumbrella.com.aupartnershippinterestStephanie Denman
M&C Saatchi launches first global brand campaign for Les Mills,Les Mills has partnered with M&C Saatchi to launch its first brand campaign, defining a unique tone and visual identity for the fitness brand.‘Who Is Les Mills?’ has been created with the goal of helping people to fall in love with fitness, with the brand’s workouts offered across 21,000 gyms globally.The campaign launches with a Tags:Les Mills InternationalLuke WaldrenM and C SaatchiMumbrellamumbrella.com.auNewsRussel Fox
AMP asks Australians to Rewrite their Retirement in first work from CHEP,CHEP has launched a new retirement campaign for financial services business AMP, inviting Australians to rethink their perspectives on retirement.The ‘Rewrite your Retirement’ campaign asks Australians to describe their ideal retirement in ten words, with the aim of fuelling a national conversation about our changing retirement needs, AMP hopes to show that a better retirement Tags:&Cam DowsettCHEP NetworkMark TallisMumbrellamumbrella.com.auNews
The General Store taps Marcus Tesoriero for chief creative officer gig,Creative agency The General Store has appointed Marcus Tesoriero as its chief creative officer. Tesoriero joins from Dentsu Creative, where he held the role of executive creative director for two and half years.Tesoriero joined BWM Dentsu in 2020 and helped the agency merge with Isobar, as well as rebranding to Dentsu Creative earlier this year.During Tags:Dentsu CreativeMarcus TesorieroMumbrellamumbrella.com.auNewsThe General Store
Dentsu reports a 3.7% fall in organic revenue in Q3; CEO announces new global management structure,Global advertising group Dentsu has released its third-year 2022 financial results revealing a 3.7% fall in organic revenue for the September quarter.Dentsu Japan Network reported -15.1%, with the third quarter growth rate vs 2019 improving against the second quarter – demonstrating the underlying demand in the Japanese market.Dentsu International reported 5.4% organic growth, led by continued demand Tags:dentsuDentsu InternationalDentsu Japan NetworkHiroshi IgarashiMumbrellamumbrella.com.auNewsthird quarter]
TripADeal unveils national brand campaign 'G.O.A.T',TripADeal has partnered with Two Palms Media in a new brand campaign.The announcement:Online travel agent TripADeal has just launched a new brand campaign; ‘Make your next holiday the G.O.A.T.’ (Greatest of All Trips). Drawing inspiration from the pop culture term ‘G.O.A.T.’ and its definition of ‘Greatest of All Time’, TripADeal and Two Palms saw synergy Tags:Byron BayF.Y.I.Mumbrellamumbrella.com.auNorm BlackRichard JohnstonTripADealTwo Palms Media
Seedooh expands into Europe with ECN verification partnership,Australian independent verification platform provider, Seedooh, has expanded its service to Europe with Executive Channel Network (ECN).With ECN’s digital out-of-home (DOOH) office media service, Seedooh will perform verification across its pan-European digital network of more than 530 locations in Germany, France and the UK.Last month, Seedooh partnered with GroupM to provide third-party verification for its Tags:Charles Parry OkedenExecutive Channel NetworkMumbrellamumbrella.com.auNewsSeedoohTom Richter
Whiskas and Amazon Ads: How Whiskas grew online sales by 70% with Amazon Ads,For many beloved Australian brands, longevity doesn’t always guarantee loyalty. While the business may have been around for decades, this endurance often comes with a pre-established reputation and audience base. The challenge then is, how do you reach new customers?Whiskas, the #1 cat food brand in Australia, and their agency MediaCom collaborated with Amazon Ads Tags:AmazonAmazon AdsBrandscat castlecat officecat rollerfeaturesMumbrellamumbrella.com.aupet foodsponsoredWhiskas
By All Means adds Britt Manning to its growing team,Independent agency By All Means has added Britt Manning to the team, as the new senior art director.The announcement:Following a number of new business wins, including Nutrien Ag Solutions and the City of Melbourne, independent agency, By All Means, has added to their creative ranks with the appointment of senior art director, Britt Manning. Manning Tags:Britt ManningBy All MeansEd HowleyF.Y.I.Mumbrellamumbrella.com.auToby Cummings
IPG Mediabrands and Scope3 partner to measure and reduce clients' carbon footprint,IPG Mediabrands and Scope3 have partnered to enable clients to move towards net-zero in media buying via emissions measurement, compensation and reduction.The announcement:IPG Mediabrands and Scope3 today announced a first-of-its kind industry partnership whereby Mediabrands will use standards established by Scope3 to measure and reduce the carbon footprint of digital advertising, which will help codify Tags:carbon footprintF.Y.I.IPG MediabrandsMumbrellamumbrella.com.auScope3
One in five Australians makes impulse purchase on social media for the aesthetic: Finder,Two in five (40%) Australians have made an impulse purchase of a product they saw on social media, and almost one in three (20%) regretted it, according to research by Finder Australia.A national survey revealed that there are a variety of reasons behind an impulse purchase on social media.The majority of those who made a Tags:Chris EllisFinder AustraliaMumbrellamumbrella.com.auNews
SIGNET packages up air guitars for Aussie musicians via BRING,Australian owned packaging company, SIGNET, has challenged famous Australian guitarists to perform without their instrument in a new campaign from BRING, Universal Music for brands.The campaign features Andrew Stockdale of Wolfmother, Ella Hooper of Killing Heidi and sing-songwriters Pete Murray, Steph Springs, as well as world number two ranked air guitarist, ‘The Jinja Assassin’. Other assets:ADVERTISEMENT Tags:Adam IrelandAndrew StockdalebringElla HooperMatt HenryMilkmoneyMumbrellamumbrella.com.auNewsPete MurraySignetSteph StringsUniversal Music
Hoozu launches Huume, an influencer talent division,Talent management agency Huume has today announced the launch of Huume, an influencer talent division.The announcement:Hoozu Pty Ltd today announced the launch of its new talent management agency Huume. The name portrays the connection between humans & media. Hoozu is a specialist influencer marketing agency that has been in the field for 10+ years, set Tags:F.Y.I.HoozuHuumeinfluencersMumbrellamumbrella.com.auTalent management
The Monkeys and TBWA\Melbourne square off in 2022 Skippys Competition,The Monkeys and TBWAMelbourne have gone head-to-head in this year’s Google Skippys Competition.The Monkeys’ spot (top); TBWAMelbourne’s spot (bottom). The announcement:ADVERTISEMENT The Monkeys and TBWAMelbourne have been announced as the two agencies battling it out to see who can make the most effective Connected TV ad as part of this year’s Google Skippys Competition. The agencies Tags:F.Y.I.Google Skippys 2022MilkrunMumbrellamumbrella.com.auTBWA MelbourneThe MonkeysYouTube
Emily Harridge joins Cato as general manager,Corporate identity and design management company, Cato, has named Emily Harridge as general manager.Harridge joins the company from Hogarth Australia, where she was responsible for leading Hogarth’s virtual production local offering and laying the foundations for Hogarth’s Metaverse Foundry.Previously, she established the content department at Clemenger Group’s eg+.In addition, Harridge has founded production and pot-production Tags:CatoEmily HarridgeHogarthKen CatoMumbrellamumbrella.com.auNews
S4 Capital's top-line momentum 'more than maintained' in Q3 earnings,Following a strong first six months, Sir Martin Sorrell’s S4Capital Plc has said it’s more than maintained its top-line momentum in the third quarter, with like-for-like gross profit/net revenue up over 29%, in line or ahead of the performances of the technology companies and platforms.Billings were £484.2 million (A$850.3 million) up 51% reported and 21% like-for-like. Tags:financialsMumbrellamumbrella.com.auNewsQ3 resultsS4CapitalS4Capital PlcSir Martin Sorrell
Colonial First State helps advisors get a 'Step Ahead' in new B2B campaign,Colonial First State (CFS) is reminding financial advisors of the benefits of its investment platform, CFS FirstChoice, with a new B2B campaign from It’s Friday.The new work, ‘Step Ahead’, is centred around how it feels when an adviser is able to ‘get a step ahead and stay a step ahead’ thanks to all of FirstChoice’s Tags:Adam ParsonscfsColonial First StateIts FridayMumbrellamumbrella.com.auNewsPete BosilkovskiVince Lagana
Little Moons ice cream launches in Australia via History Will Be Kind,Little Moons, a mochi ice cream brand, has joined the Australian market with a campaign via History Will Be Kind.The announcement:Little Moons – the mochi ice cream brand which became a viral phenomenon on TikTok and the UK’s fastest growing ice cream brand – has launched down under, disrupting Australia’s ice cream category with 54,000 Tags:F.Y.I.History Will Be KindHoward WongHWBKIce CreamLittle MoonsMumbrellamumbrella.com.auproduct launchtiktok
Ex-Bathurst 1000 winner Lee Holdsworth joins Mumbrella Automotive Marketing Summit's 2023 lineup,Senior leaders from Sunswift, CBRE, Pickles and Datium Insights are among the first brands confirmed to present at Mumbrella’s 2023 Automotive Marketing Summit, taking place on 28 March ahead of the Formula 1 Grand Prix in Melbourne.Among them, former Bathurst 1000 winner Lee Holdsworth will share his experience of transitioning from the race track to Tags:Automotive Marketing Summitformula 1Mumbrellamumbrella.com.auNewstickets
Home and Away wins entertainment for Seven as Nine takes overall share,Seven’s Home and Away topped entertainment viewing on Tuesday evening, however Nine managed to scrape out just 0.4% ahead for a win in overall share. The episode brought in 458,000 metro viewers for Seven, with the network’s The Chase Australia coming in second for entertainment. Back to Tuesday’s overnights, and Kitchen Nightmares Australia on Seven Tags:ABCHome and AwayLove Island AustraliaMumbrellamumbrella.com.auNewsNineOzTamsevenTenThe Cheap Seats
10 Harry Potter Characters Who Outstayed Their Welcome
10 Harry Potter Characters Who Outstayed Their Welcome,fans always want more of the Trio and the Marauders in Harry Potter, but these other characters need to go away.
Streaming services win short-term reprieve in anti-siphoning delay
Streaming services win short-term reprieve in anti-siphoning delay,The new anti-siphoning list, which determines which sports should be on free-to-air, will give the government time to reform the broader framework.
How Marquis Dendy brought bucket hats to athletics
How Marquis Dendy brought bucket hats to athletics,When Marquis Dendy made the impulse decision to wear his bucket hat for a practice session last year, little did he know that he would become an unlikely ambassador for
The post How Marquis Dendy bro
Forgotten CBS Sitcoms That Deserve Your Attention – Looper
Forgotten CBS Sitcoms That Deserve Your Attention - Looper,CBS has made some of the most famous sitcoms ever, but they can't all become classics. Here are some forgotten CBS sitcoms that deserve your attention.
Exclusive: Meet a hero who pulls double duty in 'Alter Ego,' a new graphic novel on Kickstarter,We all know stories of superheroes who take opposite approaches to fighting evil with the same end goal in mind. One is a bright avatar of hope saving the world by day, the other a dark vigilante of justice battling crime by night. But what if those heroes not only existed in the same city, but were actually the same man? That's the hook behind Alter Ego, the new graphic novel project from writer Nate Cosby (Cow Boy), artist Jacob Edgar (James Bond), colorist Kike J. Tags:comicsExclusivesKickstarterNewsSuperheroesSYFY Official SiteSYFY WIRE Blog Postsyfy.comSYFYWIRE
'Resident Alien': 7 onscreen aliens Harry Vanderspeigle probably finds sexy (but will never beat E.T.),If you've followed Harry Vanderspeigle's journey from a rotisserie chicken-munching Law & Order addict to an almost-suave being struggling with human emotions on SYFY's Resident Alien, then you know Harry's got some unusual tastes. However, in Season 2, Episode 3, "Girls' Night," Alan Tudyk's Harry gives us some insight into what, exactly, he finds "sexy." It's E.T. Tags:E.T. the Extra TerrestrialFeaturesListsResident AlienSYFY Official SiteSYFY OriginalSYFY WIRE Blog Postsyfy.comSYFYWIREtvVideos
Master Chief & long-awaited 'Halo' series lands full trailer, sets March premiere on Paramount+,Halo fans, the wait for the live-action series based on the bestselling Halo video game franchise is almost over. During the AFC Championship Game on Sunday, Paramount+ debuted the full Halo trailer for the highly-anticipated sci-fi series which is now set to premiere March 24, 2022 on the streaming platform. Tags:HaloNewsParamount PlusSYFY Official SiteSYFY WIRE Blog Postsyfy.comSYFYWIRETrailerstv
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