Future forward: The entertainment and media industry reconfigures amid recovery
Consumer habits can take a lifetime to learn – but just a lockdown to lose. According to PwC’sGlobal EntertainmentMedia Outlook 2020–2024, the COVID-19 pandemic has accelerated and amplified ongoing shifts in consumers’ behaviour, pulling forward
Consumer habits can take a lifetime to learn – but just a lockdown to lose. According to PwC’sGlobal Entertainment & Media Outlook 2020–2024, the COVID-19 pandemic has accelerated and amplified ongoing shifts in consumers’ behaviour, pulling forward digital disruption and forging industry tipping points that wouldn’t have been reached for many years. Digitalisation, one of the major forces shaping all industries, has been intensified by social distancing and mobility restrictions. ...

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